Marketing Design
Privat Banking Showcase
for Zenit Bank
for Zenit Bank
Redesign of the section made in the shortest
possible time with an offset from the main
positioning of the site
possible time with an offset from the main
positioning of the site
Tasks and wishes
- GuidelinesThe bank wanted to design the section different from it's brand book, using other colors and means of expression
- ReferenceThe Bank chose classical music as a reference for Privat Banking products
- IdeaHaving a youth positioning, the bank wanted to get closer to both an adult audience and business
- Time periodThe task had to be completed within a week to be in time for the launch of a new product
Key points
Colours
The most suitable colors for the section were selected from the guidelines of the bank
Music
To support the metaphor of a banking product as music, images of instruments brought to the right colors are used as the cover
Adaptivity
Versions for mobile devices were separately worked out, as well as the work of feedback forms and controls on them
